Process work
Poster Fold Design
This project presents a poster fold design for the A State of Trance music festival, hosted in Rotterdam, Netherlands. Being an EDM concert, the design incorporates dynamic diagonal lines and repetition of lines within the 3D letterforms to evoke the pulsating concert lights experienced at the festival. The focus on black and white type manipulation lends a bold and striking visual appeal to the poster, with blended letterforms creating a sense of depth.
Measuring 8.5” x 11”, the poster features a captivating cover design showcasing the essence of the festival, while the back serves as an informative guide. The inclusion of diagonals and lines on the back side ensures consistency in the design language and effectively ties the elements together, resulting in a cohesive and visually engaging poster fold design that captures the energy and excitement of the A State of Trance music festival.
MOCKUPS
revisions
Before revisions
Before revisions
After revisions
After revisions
Wanting to incorporate diagonal lines to represent the strobe lights at EDM concerts, the use of manipulated type to create repetition and harsh angles is continued through in elements of diagonal bars to separate information is an important element in the revised design. The revised version better reflects the overall festival itself.